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Narayan Jewellers, the Ramakant Ambalal Chokshi Group brought home the gold, so to speak, making their personal victory a shared joy. By throwing their already open doors further wide to not just their clientele but whomsoever chose to participate, they turned their win into hometown glory.
Kaan is the style of earring named after the fact that its shape is styled after that of the human ear. Some earrings may fall into the category of one size fits all. However, Kaan pe Kaan was held specifically with regard to the Kaan earrings from the Bridal Design set. The beautiful peacocks from which punkahs dangled were made for petite little ears. Safe to say; that fact alone made them perfect contest material.
The ladies trouped into the NJ store over a period of three days to try their luck and see if the earring fit. There was much enthusiasm shown by way of the attire the ladies showed up in and the beaming hopeful smiles they wore when trying on the jewellery. Then of course, in true Cinderella-glass-slipper style, there was the odd enthusiastic mother who made that adorably eager extra effort to get her daughter’s ear to fit the earring. It wouldn’t be reminiscent of Cinderella if at least one such incident didn’t occur.
(The prize winners of the Kaan Pe Kaan contest organised by NJ; images courtesy of Narayan Jewellers.)
In the end, three winners were picked, three lucky ladies. Third prize, runner-up and the winner. All in all, the contest was a success and three happy young ladies went home with their prizes.
We’d call that joy multiplied, wouldn’t you?