Mascot Peacock is an inspiration to our renewed Design journey. While everyone knows how grand & royal a peacock is, very few know how it came to be our brand mascot.
Our renewed brand name is accompanied by a peacock motif & today we would like to share the reasons behind it. If you closely look at the logo, the bird forms the central part of the peacock feather within itself.Peacock feather is symbolic to Lord Vishnu & is always visible on HIS crown.Secondly, the central point of the feather resembles a ‘Shankh’ meaning Conch Shell which is of ritual and religious importance in both Hinduism and Buddhism. Thirdly, the left half of the motif symbolises a lotus which represents eternity, purity, divinity, and is widely used as a symbol of life, fertility, ever-renewing youth. The lotus is used to describe feminine beauty, especially female eyes.
Hence, the logo is an amalgamation of Lakshmi+Narayan. It has Spiritual as well as Religious roots at the design aspect of it.